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New Research on “Selling Green” to Skeptical Audiences

As a follow-up to my May 14 blog post, my friend John Marshall Roberts has published new research with the Shelton Group that  “cracks the code” on the green marketing conundrum: How do you overcome cynicism and skepticism to persuade consumers to buy sustainable products? The research distinguishes three kinds of environmental skeptics and suggests a [...]

Calling Conscious Leaders

What if there is a comprehensive roadmap to guide leaders to shift from fear-based to trust-based leadership?

Wouldn’t that be a game-changer?

Let us introduce you to a whole new world of leadership.

Join us in a group that will explore what it means to be a “conscious leader”

Read more here.