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CREATING SUSTAINABLE SUCCESS

Over the last few years, the path to sustainable business success has begun to crystallize into a well-documented and repeatable model. Best selling business books such as 2004’s Built to Last: Successful Habits of Visionary Companies and rigorous research such as Rosabeth Moss Kanter’s recently published “Transforming Giants” in the Harvard Business Review, have shown the way to anyone interested in creating sustainable success for their business.

Companies that maintain success in the long run have highly engaged employees. The employees are engaged because they enthusiastically embrace the values, vision and mission of the company. The organizations support these highly motivated employees with shared and scalable platforms, constant and consistent communication and a positive focus on success measures. These companies transform by developing leaders, by building on strengths, by focusing on the positive, by expressing appreciation and encouraging questions.

These transforming companies become known as great places to work, which in turn helps them attract and retain the best employees. Highly engaged employees bring their creativity and innovation to work everyday, creating a global competitive advantage for their employer. In turn these companies deliver on the triple bottom line: people planet and profits. They create long-term, sustainable success for all stakeholders. They are leading the charge as living examples of how business can be an agent of world benefit.

A unique and comprehensive model for building and maintaining a high employee engagement culture is outlined in the next sixteen pages. This model recognizes that organizations evolve through three broad cultural levels: foundation, transformation and sustainability. It also identifies the four areas of focus and four areas of alignment that you need to evaluate to discover where you are on your own journey to sustainability. For each of these areas, you are given a concrete example to help you identify your current cultural position. The paper also introduces four breakthrough technologies that can make the journey easier.

Leaders who are interested in evaluating their company’s current engagement effectiveness are encouraged to contact us and take our complete Engagement Effectiveness quotient (E2q) assessment. This comprehensive self-assessment will fully identify your organization’s current position on this journey and will provide a comparison to transformed companies that are truly built to last.

WHAT’S IN THIS WHITE PAPER?

  • The Need for a Comprehensive Model of Employee Engagement
  • The Road Map to Sustainable Success
  • The Three Levels of Employee Engagement in Organizational Culture Development
  • The Four Areas of Focus & Four Areas of Alignment That Drive High Engagement
  • A Leadership Focus
  • An Appreciative Inquiry (AI) Focus
  • A Strengths Focus
  • A Measurement Focus
  • Vision/Mission Alignment
  • Values Alignment
  • Structural Alignment
  • Communications Alignment
  • What’s Your Next Step?
  • Works Cited & Recommended Reading
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