People Planet

New Research on “Selling Green” to Skeptical Audiences

As a follow-up to my May 14 blog post, my friend John Marshall Roberts has published new research with the Shelton Group that  “cracks the code” on the green marketing conundrum: How do you overcome cynicism and skepticism to persuade consumers to buy sustainable products? The research distinguishes three kinds of environmental skeptics and suggests a [...]

What Will be Your Legacy- part 2

After a couple of solid years of regular blogging, my posts have become infrequent due to a personal decision to take care of my sick mother. This was a full-time commitment that took up most of my time for nearly a year. I was able to continue my growth and learning during this time, and [...]