What Does It Take To Lead Generation Y?

What Does It Take To Lead Generation Y?

Enter any organization and you will hear a leader from the Baby Boomer Generation expressing frustration over a co-worker from Generation Y.

When you think about it, this issue is probably less of a values gap then it is a leadership gap. Generation Y was parented by Baby Boomers. It is apparent that a different type of leadership than is currently practiced by many Baby Boomers is required to tap into the brilliance of Generation Y.

Let’s look at what Generation Y wants.


According to studies conducted by Rainmaker Thinking, Generation Y wants:

  • Leaders who are honest, transparent and authentic;
  • Leaders who use story-telling as a means of communicating;
  • Leaders who inspire them and who recognize that different things inspire different people;
  • Leaders who stimulate their thinking and allow them to make a contribution;
  • Leaders who appreciate their civic mindedness and provide opportunities for them to give.

These desires are the characteristics of transformational leadership – the leadership of the future.

It is the leadership of the future because it is the style of leadership that will truly tap into the brilliance of every generation and lead organizations to success. Take a look at our “What Engaging Leaders Do” blog posting for a list of transformational leadership characteristics.

This style of leadership can be learned through development and coaching programs. For some it will come naturally and for others it will be a longer journey. It requires a deep self-awareness, a sense of purpose, big-picture thinking and a willingness to give up control. These things can’t be faked or rushed, therefore the time to support leaders in their own transformation is now.

Leadership Beyond Limits offers a variety of leadership development and coaching programs to build transformational leaders.

About the Author:

Tom Rausch is a culture change consultant and leadership coach who helps CEO’s improve team cohesion while developing a high-performance culture throughout the entire organization. His expertise lies in creating sustainable and scalable transformation across global enterprises, working with industry leaders in India, Argentina, USA, China and the EU such as Accenture and Saint-Gobain.

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